Chroma Coffee: A Packaging Design Case Study

Chroma Coffee is a fictional brand created to explore modern, visually compelling packaging design. This project includes a custom coffee bag and cup, supported by a style guide and mockups that bring the brand to life.

The Process: Creating the Client Brief
- Established brand identity goals, target audience, and key messaging.
- Defined the design direction to align with a modern, artistic aesthetic.

Research & Trend Analysis
- Studied packaging trends in the coffee industry to ensure a competitive edge.
- Analyzed branding strategies of successful coffee brands.
- Researched compliance standards for coffee packaging, including labeling requirements and sustainability considerations.

Developing the Style Guide
- Defined brand colors, typography, and graphic elements to maintain consistency.
- Created logo variations and layout guidelines for different packaging formats.

Designing the Packaging
- Crafted a visually striking coffee bag and cup that reflect the brand’s personality.
- Focused on usability and shelf appeal, ensuring the design remains functional and eye-catching.

Mockups & Visualization
- Created high-quality mockups to demonstrate how the packaging would appear in a real-world setting.
- Refined details based on visual testing and presentation.

The final design showcases my ability to merge creativity with strategic branding. By approaching this project with a research-driven process, I ensured that the packaging is both aesthetically compelling and market-ready. The result is a cohesive, innovative packaging system that highlights my expertise in design, branding, and industry standards.