Little Dipper: Ice Cream Packaging Design

Little Dipper is a fictional dairy-free ice cream brand designed to appeal to health-conscious and environmentally aware consumers. This project includes packaging design for an ice cream pint, supported by a style guide and mockups to bring the brand identity to life.


The Client
- Defined the brand’s mission, target audience, and key differentiators.
- Established a fun, approachable aesthetic that highlights the dairy-free aspect.

Research & Competitive Analysis
- Studied trends in dairy-free and plant-based food packaging.
- Analyzed competitor branding to identify opportunities for a unique visual identity.
- Researched FDA labeling requirements for frozen desserts to ensure compliance.

Developing the Style Guide
- Created a playful yet modern color palette and typography system.
- Designed a logo and brand elements that reinforce a whimsical, inviting tone.
- Established packaging layout guidelines for consistency across different flavors.

Designing the Packaging
- Crafted an eye-catching ice cream pint design with engaging typography and illustrations.
- Focused on readability, ensuring key product information is clear and appealing.
- Integrated sustainable packaging considerations into the design.

Mockups & Visualization
- Developed high-quality mockups to showcase the final design in a retail environment.
- Refined details to enhance the customer’s experience and shelf appeal.

The final design embodies the playful, plant-based essence of Little Dipper, demonstrating my ability to create visually compelling, consumer-friendly packaging. By incorporating research-driven decisions and industry standards, this project highlights my skills in branding, design strategy, and packaging innovation.