Melk: A Study in Packaging and Repositioning

Melk is a fictional Norwegian milk brand designed to modernize the way people perceive milk. Positioned as a healthy, everyday drink with a fresh perspective, the brand brings a contemporary twist to dairy packaging. This project features two flavor concepts: Cinnamoo Swirl and Peachilicious Perfection, each with its own uniquely colored packaging design.

Concept & Brand Development
- Defined Melk’s identity as a premium yet approachable dairy brand rooted in Scandinavian minimalism.
- Focused on making milk feel exciting and flavorful while maintaining a clean, modern aesthetic.

Research & Industry Insights
- Studied Scandinavian design, emphasizing simplicity and functionality.
- Researched consumer trends in dairy alternatives and flavored milk to understand market positioning.
- Explored sustainable packaging options and Norwegian dairy branding standards.

Style Guide & Packaging Design
- Developed a brand style guide covering logo variations, typography, and a fresh, natural color palette.
- Designed distinct yet complementary packaging for each flavor, ensuring visual consistency.

Creation and Photography
- Printed product dielines and carefully crafted a physical prototype.
- Captured product photos to showcase the brand's personality.

The final design brings a modern, health-conscious approach to flavored milk, blending Scandinavian simplicity with playful branding. Through research-driven design, attention to detail, and engaging visuals, this project highlights my ability to craft a compelling and functional brand identity.